This new online domain .ART is a revolution for art and culture internet community! Web is a whole different world which can be difficult to navigate, so there must be some order, right?
Links to the websites can be managed in variety of ways, the most popular way of sorting enormous amount of websites is by country. Country domain is usually two-three letters, for example .fr for France, .ru for Russia etc. Another way of sorting domains is by industry, for example .edu is for education. This is when .ART comes in play.
In todays digital era and time of globalisation, when art and culture cross borders and no longer defined by nationality, why stick to national domain? .ART is here to unitise the art community. I think it is a brilliant idea to make it about the industry.
Collectors, foundations, news portals, galleries, museums, across the world have already adopted new domain. It is safe to say that the rest will follow. Across the early adopters of .art domain are ICA museum in London, Stedelijk Museum in Amsterdam, Francis Bacon Foundation, Bolshoi Theatre in Moscow, Magritte Foundation and even Kickstarter for art projects. So if you are in the industry, hurry to register your domain, as they are going very fast.
.ART, what an elegant solution for uniting unlimited web. Create your identity by upgrading your online presence and switch to .ART