To be honest, I was not very excited about car exhibition “The Next 100 Years” by BMW but I went along with my husband, that’s what wives do! It turned out to be one of the best exhibitions I have attended recently.
The exhibition is held in the Roundhouse in Camden and is on for a short time – it ends on 26 June. It is open from 10 am to 5 pm and is free of charge.
It is created by BMW group to celebrate 100 years of the brand by introducing the vision of cars in the next 100 years. There are three cars – Rolls-Royce, BMW and Mini.
Exhibition space is mind blowing! It is the best example of technology in action – touch screens that activate when you come close to it, large plasma screens with presentations. In the centre there is a hall filled with coloured lights and large plasmas 360 degrees around the room. Entire space looks amazing and very harmonious, you feel like you are in one of the movies about technology 50 years from now..
There are prototypes of technology in motion with a voiceover of a narrative about the car: “imagine your car is not just a car, imagine it is a companion and it learns from you and adapts to a personality, your personality..”
The main idea is that cars in the future will be fully automated and will have self-drive modes.
BMW supposably will have all the information projected on the windscreen so the entire dashboard will be removed.
Rolls-Royce’s vision of a future car is privacy with a perfect view. It looks really comfortable inside and stylish from outside.
Mini has a glass instead of a front of the car, so you can enjoy the view from the car. The shape of the car is also something unique.
Staff was extremely friendly, they were happy to explain all the concepts and walk through the exhibition. There were also an excursion in progress, as well as some tv recording. This exhibition is small, but was really exciting for me. If you have a chance – do not miss it.